New Ford Bronco---Bell Ford Arlington WI

2026 Ford Bronco at Bell Ford in Arlington, Wisconsin
TIME Dealer of the YearTIME Dealer of the Year

2026 Ford Bronco Arlington, Wisconsin

Built Wild with up to 418 horsepower, standard 4WD, removable doors and roof, and up to 13.1” of ground clearance—the Bronco was made for Wisconsin adventure. Explore the full lineup at South-Central Wisconsin’s award-winning Ford dealer.

Up to 418 HP
3.0L EcoBoost V6
Standard 4WD
Every Bronco, Every Trim
Up to 13.1”
Ground Clearance
7 Trims
Find Your Bronco
Choose Your Adventure

2026 Ford Bronco Trim Levels & Packages

The 2026 Bronco lineup offers seven distinct configurations—from the trail-ready Base to the desert-dominating Raptor. Whether you’re hitting the Kettles or running trails north of Wisconsin Dells, there’s a Bronco built for the way you explore.

2026 Ford Bronco Base
Base
2.3L EcoBoost • 275 HP • Standard 4WD

The purest Bronco experience. Standard 4WD, removable doors and roof, HOSS 1.0 suspension, and five G.O.A.T. Modes make this a true off-roader right out of the box. Available in 2-door or 4-door—ripe for customization with the optional Sasquatch Package.

  • Removable Doors & Roof
  • 7-Speed Manual
  • 5 G.O.A.T. Modes
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Popular2026 Ford Bronco Big Bend
Big Bend
2.3L EcoBoost • 275 HP • Standard 4WD

The smart step up. Heated seats, leather-wrapped steering wheel, remote start, and 17” Carbonized Gray aluminum wheels add daily comfort without sacrificing capability. BLIS with cross-traffic alert keeps you confident on Madison’s Beltline, while the available Black Diamond Package adds serious off-road hardware.

  • Heated Seats
  • BLIS + Cross-Traffic
  • Remote Start
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60th Anniv. Avail.2026 Ford Bronco Outer Banks
Outer Banks
2.3L EcoBoost • 275 HP • Avail. 2.7L V6 315 HP

Premium meets trail-ready. Leather-trimmed seating, 18” machined aluminum wheels, LED signature lighting, body-color fender flares, and a heated steering wheel. The available 2026 60th Anniversary Package celebrates six decades of Bronco heritage with Wimbledon White paint and exclusive styling. B&O sound system available.

  • Leather Seating
  • LED Signature Lighting
  • 60th Anniv. Avail.
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Trail Ready2026 Ford Bronco Badlands
Badlands
2.3L EcoBoost • 275 HP • Avail. 2.7L V6 315 HP

The serious off-roader. HOSS 2.0 suspension with Bilstein position-sensitive dampers, front stabilizer bar disconnect, locking front and rear axles, full underbody bash plates, and seven G.O.A.T. Modes including Rock Crawl and Baja. Available in 2-door or 4-door with washout-capable marine-grade vinyl interior.

  • Front Stabilizer Disconnect
  • Locking Front & Rear Axles
  • 7 G.O.A.T. Modes
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Heritage2026 Ford Bronco Heritage Edition
Heritage Edition
2.3L EcoBoost • 275 HP • Avail. 2.7L V6 315 HP

A celebration of the original 1966 Bronco. Oxford White-painted hardtop, heritage bodyside graphics, squared fenders, plaid cloth seats, and a white-painted grille with red “FORD” lettering. Standard Sasquatch Package with 35” mud-terrain tires and locking axles. Classic style with modern Built Wild capability.

  • Std. Sasquatch Pkg
  • 35” Mud-Terrain Tires
  • Retro Heritage Styling
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Now 4-Door2026 Ford Bronco Stroppe Edition
Stroppe Edition
2.7L EcoBoost V6 • 315 HP • Standard 4WD

Baja-racing heritage meets modern capability. Inspired by Bill Stroppe’s legendary desert racers of the ’60s and ’70s, the Stroppe features HOSS 3.0 suspension with FOX Internal Bypass Dampers, standard Sasquatch Package, Code Orange accents, and a functional matte black hood. Now 4-door for 2026.

  • HOSS 3.0 / FOX Dampers
  • 2.7L V6 Standard
  • Baja Racing Heritage
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Performance2026 Ford Bronco Raptor
Raptor
3.0L EcoBoost V6 • 418 HP • Standard 4WD

The ultimate Bronco. 418 horsepower from the 3.0L twin-turbo V6, HOSS 4.0 suspension with FOX Live Valve semi-active dampers, 37” all-terrain tires, 13.1” of ground clearance, and a widened stance. Trail One-Pedal Drive and a 360-degree camera come standard. Performance and practicality in one package.

  • 418 HP Twin-Turbo V6
  • FOX Live Valve Dampers
  • 37” Tires / 13.1” Clearance
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All 2026 Bronco trims include standard 4WD, removable doors and roof panels, Ford Co-Pilot360 Technology, and a 12” SYNC 4 touchscreen with wireless Apple CarPlay & Android Auto. Complimentary Bronco Off-Roadeo experience included with purchase or lease. Browse all Broncos in stock at Bell Ford →

Family-Owned Since 1931

Why Buy Your Bronco at Bell Ford

The Bronco isn’t just another SUV—it’s a lifestyle. At Bell Ford in Arlington, Wisconsin, we’ve earned the trust of South-Central Wisconsin adventurers for over 90 years, and we know these vehicles inside and out.

2026 TIME Dealer of the Year

Owner Nolan Campbell was named the 2026 Wisconsin TIME Dealer of the Year—one of the most prestigious recognitions in the automotive industry. This award reflects our commitment to customer experience, community involvement, and operational excellence. When you buy from Bell Ford, you’re buying from the best.

Trusted Since 1931

Bell Ford has been serving Arlington, Madison, Portage, Wisconsin Dells, and the surrounding communities for over nine decades. We’re not a corporate mega-dealer—we’re your neighbors. That family approach means we treat every customer with the care and respect they deserve, whether it’s your first Bronco or your fifth.

The Bell Ford Advantage
5 Ford Senior Master TechniciansTop 1% nationwide. Your Bronco is serviced by the most qualified hands in the business.
Expert Bronco KnowledgeOur team knows the Bronco lineup inside and out—trims, packages, Sasquatch options, and Wisconsin-specific configurations.
Transparent PricingNo hidden fees, no games. We believe in honest, upfront pricing you can trust.
Factory-Trained & Genuine PartsEvery service uses genuine Ford parts installed by factory-trained technicians. No shortcuts.
Easy Access from MadisonJust 25 minutes north of Madison off Hwy 51. Serving DeForest, Columbus, Beaver Dam, Portage & beyond.
Flexible Financing & Factory OrdersCompetitive rates, lease options, and factory ordering for the exact Bronco build you want.

Ready to Find Your 2026 Bronco?

Our team is here to help you find the right trim, the right packages, and the right price. No pressure—just honest guidance.

Built Wild Capability

2026 Ford Bronco Features & Specifications

The 2026 Bronco delivers the off-road capability, open-air freedom, and modern technology that Wisconsin adventurers demand—from standard 4WD on every trim to available FOX Live Valve suspension and up to 418 horsepower.

Powertrain & Performance

2.3L EcoBoost I-4
275 HP / 315 lb-ft
Std on Base thru Heritage
2.7L EcoBoost V6
315 HP / 410 lb-ft
Std Stroppe, avail. OB/Bad/Her
3.0L EcoBoost V6
418 HP / 440 lb-ft
Raptor exclusive
7-Speed Manual or 10-Speed Auto
Manual includes unique crawler gear
Standard 4WD
Every Bronco, every trim—no exceptions
Up to 7 G.O.A.T. Modes
Including Rock Crawl, Baja, Mud/Ruts, Sand

Off-Road Capability

Up to 13.1” Ground Clearance
Raptor; up to 11.6” on other trims
Up to 33.5” Water Fording
Stream crossings and trail floods handled
Body-on-Frame Construction
Built for durability and serious off-road impacts
Removable Doors & Roof
Open-air freedom, standard on every Bronco
Trail Control & Trail Turn Assist
Low-speed cruise control for trails (10-spd auto)
Up to 3,500 lb Towing
4,500 lbs on Raptor when properly equipped

Technology & Connectivity

12” SYNC 4 Touchscreen
LCD capacitive with swipe and voice recognition
12” Digital Instrument Cluster
Customizable display, standard on all trims
Wireless Apple CarPlay & Android Auto
Standard on every Bronco
Off-Road Trail Navigation
Built-in trail maps & GPS with available nav
FordPass Connect
Remote start, lock/unlock, vehicle status from phone
Available B&O Sound System
12 speakers with subwoofer (Outer Banks+)

Safety & Driver Assist

Ford Co-Pilot360
Pre-collision assist with AEB, standard
BLIS with Cross-Traffic Alert
Standard on Big Bend and above
AdvanceTrac with RSC
Roll Stability Control, standard on all
Hill Descent Control
Maintains controlled speed on steep descents
Available 360-Degree Camera
Top-down view for tight trails and parking
Trailer Sway Control
Standard on all trims for confident towing

Built Wild for Wisconsin Adventures

From the Kettle Moraine to the Northwoods, the Bronco is built to handle every terrain Wisconsin throws at it.

Trail-Tested Durability

Tested on the equivalent of 10 million miles of punishing terrain. Removable doors and roof mean open-air Wisconsin summers, while standard 4WD handles winter snow without breaking a sweat.

Washout-Capable Interior

Available rubberized flooring with drain plugs on select trims. Muddy boots from Devil’s Lake or sandy shoes from the Wisconsin River? Just hose it out.

Bronco Off-Roadeo Included

Every new Bronco purchase or lease includes a complimentary Bronco Off-Roadeo experience—hands-on trail training to help you get the most out of your vehicle’s capabilities.

Bronco vs. Jeep Wrangler vs. Toyota 4Runner vs. Land Rover Defender

The 2026 Bronco offers more horsepower than the Wrangler (up to 418 HP vs. 285 HP), standard removable doors and roof that neither the 4Runner nor Defender match, and four HOSS suspension tiers with available FOX dampers that outclass the competition on technical terrain. Add in the 7-speed manual with crawler gear—a feature the Wrangler can’t match—and the Bronco stands alone.

Make It Yours

Bronco Financing at Bell Ford

Getting behind the wheel of a 2026 Bronco should be exciting—not stressful. Our finance team works with multiple lenders to find the right rate and terms for your situation, whether you’re buying or leasing.

Competitive Rates

We work with a network of lenders to secure the most competitive financing rates available for your Bronco purchase.

Quick Pre-Approval

Get pre-approved online before you visit. Know your budget, shop with confidence, and speed up the buying process.

Trade-In Assistance

Get a fair, transparent value for your current vehicle. We make the trade-in process simple and put that equity toward your Bronco.

Factory Orders

Want a specific trim, color, and package combo? We can place a factory order and build your Bronco exactly the way you want it.

Start Your Bronco Journey Today

Apply online in minutes or give us a call. Our finance team serves buyers from Madison, Portage, Beaver Dam, Wisconsin Dells, and throughout Columbia County—and we’ll work to get you the best deal possible.

Answers You Need

2026 Ford Bronco FAQ

Everything Wisconsin buyers want to know about the 2026 Ford Bronco—from off-road capability and engine options to pricing and ordering at Bell Ford.

Q What trim levels are available on the 2026 Ford Bronco?
The 2026 Bronco offers seven trim levels: Base, Big Bend, Outer Banks, Badlands, Heritage Edition, Stroppe Edition, and Raptor. They range from the customizable Base starting around $40,495 to the extreme off-road Raptor at approximately $83,080. Each trim has its own personality and capability level.
Q What engines are available in the 2026 Bronco?
Three turbocharged powertrains: the 2.3L EcoBoost I-4 (275 HP) is standard on Base through Heritage; the 2.7L EcoBoost V6 (315 HP) is standard on Stroppe and available on Outer Banks, Badlands, and Heritage; and the 3.0L EcoBoost V6 (418 HP) is exclusive to the Raptor.
Q Is the Bronco good for Wisconsin winters?
Absolutely. Every 2026 Bronco comes standard with 4WD—no exceptions. Combined with available G.O.A.T. Modes that include a Slippery setting, electronic traction control, and available locking front and rear differentials, the Bronco is one of the most capable winter vehicles you can buy. Heated seats are standard on Big Bend and above.
Q What is the Sasquatch Package?
The Sasquatch Package is one of the most popular Bronco upgrades. It adds 17” beadlock-capable wheels, 35” mud-terrain tires, electronic-locking front and rear axles, high-clearance fender flares, and an upgraded suspension system. It’s available on most trims and standard on the Heritage Edition.
Q What is the 60th Anniversary Package?
New for 2026, the 60th Anniversary Package is available exclusively on the Outer Banks trim. It celebrates six decades of Bronco heritage with Wimbledon White paint (available for the first time in decades), leather seating surfaces, exclusive 60th Anniversary callouts inside and out, and the standard Sasquatch Package.
Q Can I get a 2-door Bronco?
Yes, but the 2-door configuration is limited to the Base and Badlands trims for 2026. The Big Bend, Outer Banks, Heritage Edition, and Raptor are 4-door only. The Stroppe Edition has also moved to a 4-door layout for 2026, adding rear-seat passenger space.
Q How much can the 2026 Bronco tow?
Most Bronco trims can tow up to 3,500 lbs when properly equipped. The Raptor is rated for up to 4,500 lbs. That’s enough for ATVs, a small boat, jet skis, or a utility trailer—perfect for Wisconsin weekends.
Q What is the Bronco Off-Roadeo experience?
Every new Bronco purchase or lease includes a complimentary Bronco Off-Roadeo experience—exclusive hands-on off-road training at one of Ford’s dedicated trail facilities. It’s designed for all skill levels and helps you get the most out of your Bronco’s capabilities. Travel and accommodations are not included.
Q What are the HOSS suspension levels?
The Bronco offers four HOSS (High-Performance Off-Road Stability Suspension) tiers: HOSS 1.0 (Base, Big Bend) with standard tuned hardware; HOSS 2.0 (Badlands, Heritage) with Bilstein position-sensitive dampers; HOSS 3.0 (Stroppe) with FOX Internal Bypass dampers; and HOSS 4.0 (Raptor) with FOX Live Valve semi-active dampers. Each level increases off-road capability.
Q How does the Bronco compare to the Jeep Wrangler?
The Bronco offers more horsepower (up to 418 HP vs. Wrangler’s 285 HP), a unique 7-speed manual with crawler gear, and four suspension tiers with available FOX dampers that outclass the Wrangler’s options. Both offer removable doors and roof, but the Bronco adds standard features like a 12” touchscreen with wireless CarPlay that the Wrangler charges extra for.
Q What warranty coverage comes with a new Bronco?
Every new Bronco includes Ford’s 3-year/36,000-mile bumper-to-bumper limited warranty and a 5-year/60,000-mile powertrain warranty. Roadside assistance is included for 5 years/60,000 miles. Ford Protect extended service plans are also available through Bell Ford for additional coverage.
Q Where is Bell Ford located?
Bell Ford is located at 220 S Main St in Arlington, Wisconsin—just 25 minutes north of Madison on Hwy 51. We serve customers throughout South-Central Wisconsin, including Madison, DeForest, Portage, Columbus, Beaver Dam, Wisconsin Dells, and all of Columbia County. Our 2026 TIME Dealer of the Year recognition makes the short drive well worth it.
Q Can I factory order a custom Bronco through Bell Ford?
Yes. If you have a specific trim, color, package, and options combination in mind, Bell Ford can place a factory order directly with Ford to build your Bronco exactly the way you want it. This is a great option for customers who want a particular configuration. Talk to our sales team to get started—they’ll walk you through the process and timeline.
Q Why should I buy my Bronco at Bell Ford?
Bell Ford isn’t just another dealership—we’re a family-owned Ford dealer that’s been serving Wisconsin since 1931. Owner Nolan Campbell was named the 2026 Wisconsin TIME Dealer of the Year. Our service department has 5 Ford Senior Master Technicians (top 1% nationwide). We offer transparent pricing, no-pressure sales, flexible financing, factory ordering, and the kind of personal attention you won’t find at a volume dealer.

Still have questions? Our team is happy to help. Give us a call or stop by the dealership—we’re always here to talk Bronco.

Your Next Adventure

Ready to Experience the 2026 Ford Bronco?

Bell Ford has served Wisconsin families since 1931. As the 2026 TIME Dealer of the Year, we’re committed to making your Bronco purchase easy, transparent, and enjoyable. Stop by, call, or start online—however works best for you.

Visit Us

220 S Main St
Arlington, WI 53911

25 minutes north of Madison on Hwy 51

Call Us

Sales: (608) 635-4383

Service: (608) 635-4383

Parts: (608) 635-4383

Sales Hours

Mon – Fri: 8:00 AM – 6:00 PM

Saturday: 8:00 AM – 3:00 PM

Sunday: Closed