Bell Ford
2026 Wisconsin TIME Dealer of the Year

More Than a Dealership.
A Family Legacy.

For nearly a century, Bell Ford has been built on a simple promise: take care of people. That commitment has made us the Madison area's fastest-growing dealership.

Family-Owned Since 1931
"Don't make this business too complicated, just take care of people."

— Bill Bell, Founder

A Second Chance That Built an Empire

Sometimes the greatest success stories don't start with a diploma. Nolan Campbell left Poynette High School during his senior year, earned his HSED through Madison College, and went to work full-time at Bell Ford. What could have been a dead end became the beginning of something extraordinary.

Bill Bell saw something in this determined young man—a "thirst" to learn the business, a discipline to work, and a dream of someday owning the dealership. Mr. Bell gave him a chance, and Nolan never looked back. By 19, he was running the service department, earning the respect of technicians twice his age through mutual respect and a team-first philosophy that still defines Bell Ford today.

"I can't help but think that Mr. Bell saved me by giving me this opportunity."

In 2008, when Ford Motor Company offered Bell Ford a buyout during the recession, Nolan refused to accept defeat. He arrived at work at 3am, poring over financial statements, determined to prove they didn't need Ford's offer. That morning, when Mr. Bell walked in and saw Nolan on a mission, he simply said, "See what you can come up with." Together with a team that bought in completely, they pulled through—with heartache, tears, and an incredible amount of determination to prove they were meant for bigger and better things.

Nolan Campbell with his family
Nolan with wife Wendy and daughters Raelyn & Paige

Nolan became an approved Ford owner and purchased the dealership entirely in 2013. They broke ground on a new facility that September and moved in by May 2014 with just 13 employees. Since then, they've expanded the retail service department and built a state-of-the-art Commercial Vehicle Center. Today, Bell Ford employs 75 people and continues to grow.

90+
Years in Business
75
Team Members
17
Expert Technicians

Service That Goes the Extra Mile

Bell Ford Service Technicians

17 Highly-Skilled Technicians

Our service team includes Ford Certified Master Technicians who treat every vehicle like their own. No matter the size of the task—from routine oil changes to complex repairs—they give their all on every job. It's the kind of care that comes from genuine pride in their craft.

Bell Ford Pickup and Delivery Service

Complimentary Pickup & Delivery

Life doesn't stop for car service, and neither should you. We'll pick up your vehicle, complete the service, and bring it back—so you can stay focused on what matters most. It's just one more way we put your time first.

Complimentary Service
Bell Ford Mentorship Program

Mentorship & Growth

While the auto industry struggles with technician shortages, Bell Ford stays ahead by investing in people. We always maintain at least two apprentices in each department, paired with proper mentorship and clear expectations. It's how we build careers, not just fill positions.

Bell Ford Team Culture

Culture of Excellence

Weekly leadership training isn't just required—it's welcomed. We have more leaders than managers, and we're proud of that. Transparency, communication, and trust aren't buzzwords here. They're how we operate every single day.

Meet Our Sales Team

Our sales team consists of knowledgeable, caring individuals committed to providing the best possible buying experience. They're not here to push—they're here to help you find the right vehicle for your life, your family, and your budget. Get to know the people who will guide you through every step of the journey.

Meet the Team

Rooted in Community

Being part of this community since 1931 means more than selling cars. It means showing up, giving back, and supporting the people and causes that make this area special.

Law Enforcement & First Responders

Proud supporters of the men and women who keep our communities safe every day.

Drive 4 UR School

Supporting Poynette High School FBLA and student programs through Ford's test-drive fundraiser.

Poynette FFA

Employee-led support for agricultural education and youth programs in our community.

Wounded Warrior Project

Honoring our veterans through support of organizations that serve those who served.

Local Events & Sponsorships

Active sponsors of community gatherings, sports, and charitable functions across Arlington and beyond.

90+ Years of Giving Back

A tradition of community support woven into everything we do since 1931.

The Madison Area's Fastest-Growing
Dealership & Fleet Center

From our roots in Arlington, we've grown to serve drivers and businesses across South-Central Wisconsin. Whether you're shopping for your family's next vehicle or outfitting an entire fleet, Bell Ford is ready to earn your trust.

  • Madison
  • DeForest
  • Portage
  • Columbus
  • Sauk City
  • Baraboo
  • Arlington

Ready to Experience the Bell Ford Difference?

Whether you're buying your first car, upgrading your family vehicle, or building a commercial fleet—we're here to take care of you.

  1. Bell Ford

    804 Main Street
    Arlington, WI 53911

    • Sales: (608) 635-4383
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Get in Touch

  • Contact our Sales Department at: (608) 635-4383
  • Monday8:30am-6pm
  • Tuesday8:30am-6pm
  • Wednesday8:30am-6pm
  • Thursday8:30am-6pm
  • Friday8:30am-6pm
  • Saturday8:30am-3pm
  • SundayClosed