American Value

Bell Ford employee pricing on new 2025 and 2026 Ford vehicles - American Value campaign
American Value. For American Values.

Employee Pricing.
You Pay What We Pay.

For 95 years, we’ve treated Wisconsin families like our own. Now Ford is giving us a way to do it with their best pricing.

Through July 6, 2026 — on most new 2025 and 2026 Ford vehicles at Bell Ford.

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Employee pricing on most new ’25 & ’26 Ford models — through July 6, 2026. Full eligibility →

A Simpler Way to Buy

No Haggling. No Rebate Hunting. Just Employee Pricing.

Three steps from interested to driving home in your next Ford.

01STEP ONE

Pick an Eligible Ford

The starting price you see is the deal — the same price a Ford employee would pay. It’s the A-Plan price, printed right on every vehicle’s invoice. No guessing, no negotiating.

02STEP TWO

Stack Your Incentives

Active rebates, financing offers, and special programs — military, first responder, recent college grad — still apply on top of employee pricing. Your final number can go even lower.

03STEP THREE

Drive Home With Confidence

Pre-qualify online with Ford Credit in minutes — soft credit pull, no impact on your score. Or just stop by Bell Ford and we’ll walk you through every step.

Common Questions

Everything You Need to Know

Answers to the questions Wisconsin shoppers ask most about Ford’s American Value employee pricing.

Ford is celebrating America’s 250th anniversary by extending employee pricing — the same price a Ford employee pays — to every customer at participating dealers like Bell Ford. The offer runs from May 1 through July 6, 2026, on most new 2025 and 2026 Ford vehicles.
Savings depend on the vehicle, but typically range from a few hundred to several thousand dollars below MSRP. The exact employee price (also called A-Plan price) is printed on every vehicle’s invoice — there’s no guessing or negotiation. You can also stack any active retail incentives, financing offers, or special programs on top.
Most new 2025 and 2026 Ford models qualify, including F-150, Super Duty, Maverick, Ranger, Bronco, Bronco Sport, Expedition, Explorer, Escape, Mustang, Transit, and E-Transit. Excluded models include Raptor variants, Mustang GTD, Mustang Dark Horse SC, ’26 Super Duty Lariat/King Ranch/Platinum, ’26 Bronco Stroppe, chassis cabs, and Transit Wagon. See the eligible models grid above for full details.
Yes. Active retail incentives, manufacturer rebates, and Ford Credit financing offers can be applied on top of employee pricing. Your final price is the employee price minus any incentives you qualify for — including military, first responder, and recent college grad programs.
The offer ends July 6, 2026. To qualify, you must place a new retail order or take delivery from Bell Ford’s stock by that date. After July 6, employee pricing will no longer be available unless Ford extends the program.
No. The starting price you see is the deal. Employee pricing is a fixed below-MSRP price — the same one a Ford employee would pay. There’s no haggling, no waiting on rebates, no clipping coupons. Just walk in (or shop online) and we’ll handle the paperwork.
Yes — and we recommend it. Ford Credit’s online pre-qualification takes a few minutes, uses a soft credit pull (no impact on your credit score), and gives you a real financing decision before you set foot in the dealership. Pre-Qualify Now →
Yes. Employee pricing applies to retail purchases, leases (Red Carpet Lease, RCL Commercial, Individual Lease), and Flex Buy programs on eligible vehicles. Talk to a Bell Ford team member to find the structure that works best for you.
A/X/Z/D Plan customers can still redeem their PIN under existing program rules. Talk to a Bell Ford team member — we’ll help you compare both paths and figure out which option saves you more on your specific vehicle.
Yes. Most eligible models — Transit, E-Transit, F-150, Maverick, Ranger, and eligible Super Duty trims — qualify for fleet and commercial buyers through Minor Fleet (E) and RCL Commercial (L) sale types. Visit our Bell Fleet Center for fleet-specific guidance and pricing.

Still have questions? Call us at (608) 635-4383 or stop by 804 Main St, Arlington, WI.

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Pre-qualify with Ford Credit in just a few minutes. No impact on your credit score, no commitment — just a real financing decision so you know exactly what you can afford.

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Pre-qualification is not a final credit decision and is not a guarantee of credit approval, terms, or rate.

From Our Business to Yours

Employee Pricingfor Wisconsin Businesses

Whether you’re outfitting a single work truck or expanding a fleet of fifty, employee pricing applies across our commercial lineup. Bell Fleet Center handles the details — from spec’ing builds to financing to delivery.

F-150MaverickRangerSuper Duty XL/XLTTransitE-Transit
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Don’t Wait

Employee Pricing Ends July 6, 2026

—Days Remaining

Whether you’re ready to buy, ready to test drive, or just want to talk through your options — we’re here. (608) 635-4383  ·  804 Main St, Arlington, WI 53911

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Important Disclosure — American Value Employee Pricing Program

Available on the purchase or lease of an eligible new 2025 or 2026 Ford vehicle from a participating dealer. Excludes: 2025 Ford Escape®, 2025 Explorer®, 2026 Super Duty® Lariat®, King Ranch® and Platinum® models; all Chassis Cab and E-Series models; 2026 Bronco® Stroppe and all Raptor® models except 2025 Bronco Raptor; Mustang Dark Horse® SC, Mustang GTD™ models, Ford GT; Transit Wagon. U.S. residents only. Prior purchases not eligible. Other exclusions may apply. Must place a new retail order or take new retail delivery from an authorized Ford Dealer’s stock by 7/6/26. See dealer for details.